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June 2, 2008

DQ test market

Special to the Times-Tribune

DQ Grill & Chill and Dairy Queen locations throughout greater Lexington are taking the sting out of rising gas prices, economic woes and the mortgage crunch with a new value offer designed to satisfy consumer appetites.

During the next six months, local DQ Grill & Chill and Dairy Queen locations will serve as a test market for a new menu promotion called Sweet Deals. Customers can mix and match nine menu items, choosing two for $3, three for $4 or four for $5.  There’s the world famous Dairy Queen burger, a hot dog, the new chicken wrap, French fries, onion rings, salad, beverage and a sundae or cone made with DQ’s famous soft serve with the curl on top.

“This deal gives customers permission to have a treat with a meal and at this price point, it’s a very appealing offer,” said Dairy Queen franchisee Billy Rose, who also represents this region on Dairy Queen’s Franchisee Advisory Council. “You can create a meal that’s just the right size and one that can be customized for your own tastes. It’s a win-win.”

The Lexington area was chosen as a test market because the demographics of the surrounding communities are a good fit for DQ Grill & Chill and Dairy Queen, which appeal to families with children, as well as adults who will enjoy an expanded food menu and traditional treats.  In addition the franchisees here are strong and the brand has great equity. 

“Sweet Deals is a value answer to the rising costs consumers are facing today,” said Rose.  “We have to do all we can to make the dining experience a pleasant one especially in today’s economic climate.  We want to fuel our customers’ enthusiasm for a really Sweet Deal.”

There are 33 DQ Grill & Chill and two Dairy Queen restaurants participating in the test.  They are:

Lexington: 3509 Lansdowne Dr.; 2300 Palumbo Dr.; 2003 Versailles Rd.; 350 Virginia Ave.; 464 W. New Circle Road

Barbourville: 610 Knox St.

Beattyville: 22 Big Hill Dr.

Berea: 131 Clay Drive

Campton: U.S. Route 15

Clay City: 5796 Main St.

Corbin: 1020 E. Cumberland Gap Parkway

Frankfort: 1219 U.S. Hwy. 127 S.

Georgetown: 101 Finley Dr.

Harrodsburg: 945 N. College St.

Hazard: 101 Black Gold Ct.

Hindman: 178 Holly Hills Mall Road

Lancaster: Pleasant Retreat Plaza, Hwy. 27 S.

Lawrenceburg: 606 W. Broadway St.

London: 161 W. Hwy. 192

Manchester: Garrard Shopping Center, 2779 Rte. Hwy. 421

McKee: Hwy. 421

Monticello: 1576 N. Main Street

Morehead: 2375 Flemingsburg Road

Mount Sterling: 1001 Camargo Rd.

Nicholasville: 900 S. Main Street

Owingsville: 78 Miller Scenic View Dr.

Richmond: 1007 Sylvia Dr., 131 N. Keenland Dr.

Somerset: 475 S. U.S. Hwy. 27, 205 N. Main St.

Stanford: 1002 Lancaster St.

Stanton: 199 Main St.

Versailles: 198 Frankfort Street

Winchester: 55 N. Main St., 1422 Fulton Rd.

For more information about Dairy Queen, visit www.dq.com.

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