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June 23, 2009

Modern day Dante: Nine stages of Credit Hell

Don McNay

“Just call me Lucifer

cause I’m in need of some restraint “

— The Rolling Stones

Dante’s Inferno described hell as nine layers of suffering. Each layer was progressively worse than the last one.

Now many people are in a different kind of hell. Credit Hell.

Dante’s version of hell is remarkable similar to Credit Hell.

Dante’s first circle of hell was limbo. Most Americans are in the credit version of limbo. They say they are going to pay off their debts, but never do. They don’t necessarily suffer, but they are never going to make it to financial heaven.

The second circle is Lust. People borrow money to get things to show off. They lease cars they can’t afford and rack up credit card balances to buy stuff they don’t need. They fight a never-ending battle to keep up with the Joneses.

The third circle is Gluttony. In modern times, we call it Greed.

Dante used the words “avarice” and “miserly” to describe those in the fourth layer of hell. Instead of “avarice and miserly,” we use two different words: Wall Street.

After Wall Street ran through trillions of dollars of investors’ money, they borrowed trillions from American taxpayers. They will keep us all in Credit Hell for generations to come.

The fifth circle is where the wrathful are condemned to fight each other for eternity. That sounds like Congress. Congress allowed big banks and credit card companies to create most of Credit Hell.

The sixth circle is for the heretics, who went against orthodox thinking. Credit Hell was caused by politicians who ignored history and orthodox economics.

They came up with concepts like “too big to fail” and “sub-prime lending.” They got America onto a rung of hell that will be difficult to get off of.

The seventh circle is for the violent. In “The Godfather,” the Don says something like, “A lawyer can steal more with his briefcase than can a hundred guys with machine guns.” Change the word “lawyer” to “credit card company” and you can see why those credit businesses don’t feel compelled to carry Uzis. They can make a huge impact on society without guns.

The eighth level of hell is for the fraudulent. We have that going around these days, too. This level of hell has ten different sections, and the section for fraudulent advisers encases the sinner in individual flames. I see this in Bernie Madoff’s future.

The ninth, and most severe, circle of hell is for traitors against humanity, like Judas. They are encased in ice.

I would reserve the last level of Credit Hell for those in the payday lending and tax refund anticipation loan business. They exploit the most vulnerable members of society and, in a stroke of evil genius, get us to believe it is socially acceptable.

In another era, loan sharking was against the law. Today, payday lenders and tax refund anticipation loan companies get rates the loan sharks could only dream of. The lenders use celebrities like Magic Johnson in their advertisements, and no one bats an eye.

There is, however, one major difference between the Hell that Dante envisioned and Credit Hell.

Dante’s Hell came from his imagination. Credit Hell exists in the real world.

To get rid of Credit Hell, restraint is the word.

We need to restrain our spending and impulse buying. We need to restrain our lawmakers when they get close to corporate lobbyists. We need to restrain Wall Street when they get obsessed with runaway greed and we need to restrain payday lenders and tax refund companies in the manner that we formerly used to restrain loan sharks.

If we do that, Credit Hell will someday be mythical — like the hell in Dante’s Inferno.

Don McNay, CLU, ChFC, MSFS, CSSC is the founder of McNay Settlement Group, a structured settlement consulting firm in Richmond. He is the author of two books. His next book Blood Money and Blowing It All: Why 90% of Americans waste an inheritance or insurance settlement and how to keep it from happening to your family, will be released later this year.

You can write to Don at don@donmcnay.com.

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